In a highly competitive and digitized world, the success and growth of a business can be attributed to its unique marketing approach and to being in the right place at the right time. Harnessing the most efficient tools and resources can make a significant difference to the sales and profitability of a business and e-mails direct marketing program for consumer engagement can give businesses the edge. Nowadays, social sites have become most popular place for internet user on the Internet. These sites are instrument for building virtual communities with same age, education, lifestyles, idea and interests or to create a variety of activities for individual. Today, these sites have been able to break geographical boundaries and set many people with different cultures and nationalities together. These sites are helped to be broken down into sub networks, based on demographic or geographical preferences. Marketers believe that...